Performance Marketing Specialist - User Acquisition

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Mobile App User Acquisition Specialist, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

Picnic is seeking an experienced Mobile App User Acquisition Specialist with a strong background in running App campaigns across different Display & Video networks. The ideal candidate will have 3 to 5 years of hands-on experience in driving user acquisition strategies, optimizing campaigns, and achieving measurable results. This role is a unique opportunity to contribute to the growth of a dynamic and innovative company in the fast-paced Food & Drinks industry.

As a mobile app user acquisition specialist, you will work with a 7-figure yearly budget. These are some of the key ingredients to the role:

• Develop and implement robust campaigns on Google Ads and other Video & Display networks to drive user acquisition.
• Monitor and analyze metrics in Adjust, provide insights and recommendations for campaign improvement.
• Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with the target audience.
• Stay abreast of industry trends and emerging opportunities to refine and enhance strategies.

• 3 - 5 years of hands-on mobile user acquisition experience.
• Proven track record of successfully driving user acquisition and meeting KPI targets.
• Strong analytical skills and proficiency in using analytics tools (such as Adjust and Tableau) to derive actionable insights.
• Excellent communication and collaboration skills with a demonstrated ability to work cross-functionally.
• In-depth knowledge of the e-commerce and mobile app industry trends.
• Bonus points for affinity with Dutch or German language

• You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

• You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
• Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

• With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

• You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

• Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
• There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

• We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.