B2B Sales Manager UK & Ireland

• Lead and manage a team of 2–3 Account Managers, offering daily guidance, coaching, and operational support across the UK & Ireland markets.
• Oversee the coordination of showroom appointments in assigned territory (e.g. main showrooms, key cities), ensuring all Account Managers are aligned with schedules, brand presentation, and collection priorities.
• Regularly review the team’s client visit reports and offer feedback on client engagement, commercial opportunities, and sales tactics tailored to the UK & Ireland market.
• Ensure that the team follows up with clients after showroom visits and market appointments to confirm sales orders and resolve any outstanding issues.

• Oversee the organization and execution of showroom appointments for customers, ensuring products are displayed according to brand guidelines and local market needs.
• Personally engage in high-value showroom and key account appointments, focusing on securing strategic partners and driving sales growth within territory.
• Visit retail partners regularly across territory to build relationships, assess product performance, and identify opportunities for further collaboration and door expansion.
• Create sales forecasts for UK & Ireland (split for preorder and annual targets), in line with brand and financial objectives.
• Create planning for sales and continuity in NOS (replenishment) for UK & Ireland accounts.
• Manage returns in line with company policies, balancing commercial needs and brand positioning.
• Support Account Managers in preparing for client visits by reviewing customer data, past orders, sell-out performance and upcoming collection details.

• Maintain close relationships with key UK & Ireland B2B clients (multibrand, key accounts, agents/distributors where applicable), ensuring ongoing satisfaction through regular visits, follow-ups and tailored service.
• Lead annual contract and terms discussions with retailers, including yearly evaluation conversations.
• Resolve escalated client issues related to orders, deliveries or product availability, providing prompt and effective solutions in collaboration with internal teams.
• Communicate product updates, new collections and promotional offers to key retail partners, ensuring they are engaged in upcoming campaigns and seasonal launches.
• Support the team in presenting seasonal collections during showroom appointments, regional fairs or trade events, helping to convert interest into confirmed orders.

• Ensure timely and accurate order processing for client’s post-showroom appointments, coordinating closely with supply chain and logistics teams.
• Review sales orders entered by the team, ensuring that all client specifications, quantities, discounts and timelines are correctly logged in the system.
• Coordinate with the merchandising team to maintain appropriate stock levels and assortments for specific territory B2B clients.
• Manage any delivery issues or discrepancies for UK & Ireland accounts, working with logistics to track shipments, resolve customs or transport issues if any, and communicate delays to clients.

• Organize and attend visits to retail partners throughout specific territory, ensuring optimal product placement, identifying additional sales opportunities and collecting structured market feedback.
• Represent the company at relevant trade shows or industry events that impact the UK & Ireland market, meeting potential clients and strengthening relationships with existing partners.
• Track competitor activity and report on market trends in UK & Ireland, based on feedback gathered during client visits and trade events.

• Monitor daily and weekly sales activities in UK & Ireland, including showroom performance, order intake and delivery status, and generate regular reports on sales targets, client engagement and pipeline.
• Ensure the team updates CRM systems after every client interaction, capturing client feedback, sales orders and key meeting outcomes.
• Manage administrative tasks related to sales events, order processing and database management for specific territory, ensuring operational efficiency and data accuracy.
• Compile post-season reports for the UK & Ireland market, analyzing sales performance, product mix, showroom success and client feedback to inform future sales strategies.

• Identify opportunities to improve sales processes within UK & Ireland, particularly related to showroom scheduling, client communication and order management.
• Streamline workflows between Account Managers, customer service and logistics to ensure efficient order fulfillment and accurate invoicing.
• Regularly review sales KPIs for UK & Ireland, adjusting team focus, customer prioritization and workflows as needed to ensure operational and commercial goals are met.

• Provide training and coaching on sales tactics, showroom presentation skills and the specifics of the UK & Ireland fashion retail environment to Account Managers.
• Ensure the team is up to date on the latest collections, brand initiatives, seasonal promotions and any market-specific programs.
• Foster a collaborative and customer-focused environment within the sales team, encouraging open communication, sharing of best practices and solution-oriented thinking.

• Bachelor’s degree in Business, Sales, Marketing or a related field is preferred.
• Minimum of 7 years of relevant B2B sales experience, ideally in fashion or retail, with at least 2 years of managing a team.
• Proven experience managing client relationships and driving B2B sales within a multi-country territory, preferably UK & Ireland.
• Experience coordinating showroom appointments and executing successful retail partner visits.
• Demonstrated ability to manage the operational side of sales, including order processing, logistics coordination and CRM system management.
• Fluency in English required.

• Team Leadership & Sales Support: Ability to lead and manage a small team (2–3 Account Managers) in showroom and field sales activities, ensuring alignment and excellent client service.
• Showroom & Client Engagement: Expertise in hosting showroom appointments, presenting collections to clients and converting interest into sales orders.
• Retail Relationship Building: Strong interpersonal skills to maintain long-term relationships with key B2B clients and retail partners in territory.
• Operational Efficiency: Strong organizational skills to manage sales operations, including client visits across Spain and Portugal, order fulfillment and administrative tasks.
• Communication & Collaboration: Excellent communication skills for interacting with clients and coordinating with internal teams like merchandising, logistics and finance.
• Problem-Solving: Ability to resolve operational issues such as order discrepancies, stock shortages or delivery delays quickly and effectively.
• Process Improvement: Capacity to streamline operational processes to enhance team productivity and client satisfaction.

• Showroom Sales & Presentation: Experience presenting fashion collections during showroom appointments and trade shows, with the ability to influence client decisions.
• Order Management & Fulfillment: Proficiency in managing the end-to-end sales process, from order entry to delivery, ensuring accuracy and timely fulfillment.
• CRM & Sales Tools: Competence in using CRM systems and sales tools to manage client interactions, track orders and generate reports on sales performance.
• Time & Territory Management: Ability to manage travel, client visits and showroom coordination across the territory while meeting deadlines.
• Negotiation & Communication: Strong negotiation skills for managing client conditions, resolving operational issues and strengthening retail partnerships.
• Reporting & Analytics: Ability to generate and analyze sales reports to track team performance, client engagement and operational efficiency within the scope.

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