2 dec 2025
Freelance Art Director
| Branche | Zie onder |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie |
Lijnden, Haarlemmermeer |
| Opleidingsniveau | MBO |
| Organisatie | PME Legend - HQ |
| Contactpersoon | Zie onder |
Informatie
We're seeking an Interim Art Director to join our expanding Marketing team during a pivotal moment. You’ll set the creative vision for our rapidly growing brands PME Legend (#1 premium menswear brand in NL, #3 in DE), Vanguard (#2 in NL) and Cast Iron (#3 in NL), lead our international shoots and head up our in-house studio. This isn't about keeping the seat warm, we’re looking for someone who'll push our creative storytelling forward without breaking what works. You'll safeguard our brand consistency while introducing fresh narrative techniques and collaborative methods that enhance how we connect with our audiences.
Your Impact
Brand Storytelling Evolution; Explore new narrative frameworks that deepen our brand stories while respecting established identity markers. Experiment with content formats and visual languages that feel fresh yet authentically connected to our core values. Guide the team in testing new approaches while maintaining customer trust.
Creative Leadership; Foster an environment where team members contribute freely and experiment with different working methods. Introduce collaborative techniques through design sprints, cross-functional workshops, and new feedback mechanisms. Inspire the team to see this interim period as a creative opportunity.
Strategic Brand Guardian; Serve as the ultimate protector of brand consistency while encouraging exploration. Develop frameworks that allow creative freedom within defined parameters, ensuring innovation enhances rather than dilutes brand equity.
Key Responsibilities
· Develop evolutionary creative concepts that push boundaries incrementally while maintaining brand recognition
· Create "safe to fail" pilot projects for controlled experimentation with new formats and channels
· Coach the Creative Studio in balancing creative ambition with brand discipline
· Partner with Marketing to identify storytelling opportunities based on performance data and market insights
· Document successful experiments for potential permanent adoption
· Introduce and test alternative creative processes and workflows that could enhance team productivity and output quality
· Manage external partners who bring fresh perspectives without compromising standards
What We're Looking For
Essential Experience:
· 5+ years in senior creative roles evolving established brands without losing their essence
· Portfolio demonstrating respect for brand heritage alongside successful creative innovation
· Track record of introducing new methodologies in traditional environments
· Experience maintaining brand consistency during periods of change or experimentation
Critical Mindset:
· Evolution over revolution – sustainable change happens incrementally
· Brand guidelines as creative springboards, not limitations
· Comfortable navigating the tension between consistency and innovation
· Being interim doesn't mean being temporary in impact
Technical & Soft Skills:
· Expertise in contemporary design tools and emerging creative technologies
· Data-informed creativity approach
· Champion AI-augmented workflows for rapid prototyping while keeping human creativity central
· Experience with crafting international campaigns (pan-european)
· Strong facilitation skills for leading exploratory workshops
· Menswear / fashion experience preferred
The Opportunity
Leave a lasting creative legacy while maintaining the foundation that makes our brands successful. Test approaches that could shape our future creative direction. Plant seeds of positive change that will flourish long after the assignment ends.
You'll work closely with our Marketing Director, B2C Director, and cross-functional teams including Retail, Visual Merchandising, Styling, and Product.
Success Measures
· Brand consistency metrics improve
· At least 2-3 new creative approaches adopted permanently
· Increased team confidence in exploring creative territories
· Documented framework for balancing consistency with exploration
The Bottom Line
We are looking for a creative who knows that magic thrives inside smart boundaries. Brand guidelines are your launchpad. Someone who can be both guardian and instigator. You protect the essence and you push it forward. You are comfortable with refined risk. You make our stories feel new while they still feel like us
Interesse in de functie van Freelance Art Director bij PME Legend - HQ regio Lijnden? Reageer nu met je CV en motivatie via de "solliciteer" button.
Your Impact
Brand Storytelling Evolution; Explore new narrative frameworks that deepen our brand stories while respecting established identity markers. Experiment with content formats and visual languages that feel fresh yet authentically connected to our core values. Guide the team in testing new approaches while maintaining customer trust.
Creative Leadership; Foster an environment where team members contribute freely and experiment with different working methods. Introduce collaborative techniques through design sprints, cross-functional workshops, and new feedback mechanisms. Inspire the team to see this interim period as a creative opportunity.
Strategic Brand Guardian; Serve as the ultimate protector of brand consistency while encouraging exploration. Develop frameworks that allow creative freedom within defined parameters, ensuring innovation enhances rather than dilutes brand equity.
Key Responsibilities
· Develop evolutionary creative concepts that push boundaries incrementally while maintaining brand recognition
· Create "safe to fail" pilot projects for controlled experimentation with new formats and channels
· Coach the Creative Studio in balancing creative ambition with brand discipline
· Partner with Marketing to identify storytelling opportunities based on performance data and market insights
· Document successful experiments for potential permanent adoption
· Introduce and test alternative creative processes and workflows that could enhance team productivity and output quality
· Manage external partners who bring fresh perspectives without compromising standards
What We're Looking For
Essential Experience:
· 5+ years in senior creative roles evolving established brands without losing their essence
· Portfolio demonstrating respect for brand heritage alongside successful creative innovation
· Track record of introducing new methodologies in traditional environments
· Experience maintaining brand consistency during periods of change or experimentation
Critical Mindset:
· Evolution over revolution – sustainable change happens incrementally
· Brand guidelines as creative springboards, not limitations
· Comfortable navigating the tension between consistency and innovation
· Being interim doesn't mean being temporary in impact
Technical & Soft Skills:
· Expertise in contemporary design tools and emerging creative technologies
· Data-informed creativity approach
· Champion AI-augmented workflows for rapid prototyping while keeping human creativity central
· Experience with crafting international campaigns (pan-european)
· Strong facilitation skills for leading exploratory workshops
· Menswear / fashion experience preferred
The Opportunity
Leave a lasting creative legacy while maintaining the foundation that makes our brands successful. Test approaches that could shape our future creative direction. Plant seeds of positive change that will flourish long after the assignment ends.
You'll work closely with our Marketing Director, B2C Director, and cross-functional teams including Retail, Visual Merchandising, Styling, and Product.
Success Measures
· Brand consistency metrics improve
· At least 2-3 new creative approaches adopted permanently
· Increased team confidence in exploring creative territories
· Documented framework for balancing consistency with exploration
The Bottom Line
We are looking for a creative who knows that magic thrives inside smart boundaries. Brand guidelines are your launchpad. Someone who can be both guardian and instigator. You protect the essence and you push it forward. You are comfortable with refined risk. You make our stories feel new while they still feel like us
Interesse in de functie van Freelance Art Director bij PME Legend - HQ regio Lijnden? Reageer nu met je CV en motivatie via de "solliciteer" button.
Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.
Omschrijving
We're seeking an Interim Art Director to join our expanding Marketing team during a pivotal moment. You’ll set the creative vision for our rapidly growing brands PME Legend (#1 premium menswear brand in NL, #3 in DE), Vanguard (#2 in NL) and Cast Iron (#3 in NL), lead our international shoots and head up our in-house studio. This isn't about keeping the seat warm, we’re looking for someone who'll push our creative storytelling forward without breaking what works. You'll safeguard our brand consistency while introducing fresh narrative techniques and collaborative methods that enhance how we connect with our audiences.
Your Impact
Brand Storytelling Evolution; Explore new narrative frameworks that deepen our brand stories while respecting established identity markers. Experiment with content formats and visual languages that feel fresh yet authentically connected to our core values. Guide the team in testing new approaches while maintaining customer trust.
Creative Leadership; Foster an environment where team members contribute freely and experiment with different working methods. Introduce collaborative techniques through design sprints, cross-functional workshops, and new feedback mechanisms. Inspire the team to see this interim period as a creative opportunity.
Strategic Brand Guardian; Serve as the ultimate protector of brand consistency while encouraging exploration. Develop frameworks that allow creative freedom within defined parameters, ensuring innovation enhances rather than dilutes brand equity.
Key Responsibilities
· Develop evolutionary creative concepts that push boundaries incrementally while maintaining brand recognition
· Create "safe to fail" pilot projects for controlled experimentation with new formats and channels
· Coach the Creative Studio in balancing creative ambition with brand discipline
· Partner with Marketing to identify storytelling opportunities based on performance data and market insights
· Document successful experiments for potential permanent adoption
· Introduce and test alternative creative processes and workflows that could enhance team productivity and output quality
· Manage external partners who bring fresh perspectives without compromising standards
What We're Looking For
Essential Experience:
· 5+ years in senior creative roles evolving established brands without losing their essence
· Portfolio demonstrating respect for brand heritage alongside successful creative innovation
· Track record of introducing new methodologies in traditional environments
· Experience maintaining brand consistency during periods of change or experimentation
Critical Mindset:
· Evolution over revolution – sustainable change happens incrementally
· Brand guidelines as creative springboards, not limitations
· Comfortable navigating the tension between consistency and innovation
· Being interim doesn't mean being temporary in impact
Technical & Soft Skills:
· Expertise in contemporary design tools and emerging creative technologies
· Data-informed creativity approach
· Champion AI-augmented workflows for rapid prototyping while keeping human creativity central
· Experience with crafting international campaigns (pan-european)
· Strong facilitation skills for leading exploratory workshops
· Menswear / fashion experience preferred
The Opportunity
Leave a lasting creative legacy while maintaining the foundation that makes our brands successful. Test approaches that could shape our future creative direction. Plant seeds of positive change that will flourish long after the assignment ends.
You'll work closely with our Marketing Director, B2C Director, and cross-functional teams including Retail, Visual Merchandising, Styling, and Product.
Success Measures
· Brand consistency metrics improve
· At least 2-3 new creative approaches adopted permanently
· Increased team confidence in exploring creative territories
· Documented framework for balancing consistency with exploration
The Bottom Line
We are looking for a creative who knows that magic thrives inside smart boundaries. Brand guidelines are your launchpad. Someone who can be both guardian and instigator. You protect the essence and you push it forward. You are comfortable with refined risk. You make our stories feel new while they still feel like us
Interesse in de functie van Freelance Art Director bij PME Legend - HQ regio Lijnden? Reageer nu met je CV en motivatie via de "solliciteer" button.
Your Impact
Brand Storytelling Evolution; Explore new narrative frameworks that deepen our brand stories while respecting established identity markers. Experiment with content formats and visual languages that feel fresh yet authentically connected to our core values. Guide the team in testing new approaches while maintaining customer trust.
Creative Leadership; Foster an environment where team members contribute freely and experiment with different working methods. Introduce collaborative techniques through design sprints, cross-functional workshops, and new feedback mechanisms. Inspire the team to see this interim period as a creative opportunity.
Strategic Brand Guardian; Serve as the ultimate protector of brand consistency while encouraging exploration. Develop frameworks that allow creative freedom within defined parameters, ensuring innovation enhances rather than dilutes brand equity.
Key Responsibilities
· Develop evolutionary creative concepts that push boundaries incrementally while maintaining brand recognition
· Create "safe to fail" pilot projects for controlled experimentation with new formats and channels
· Coach the Creative Studio in balancing creative ambition with brand discipline
· Partner with Marketing to identify storytelling opportunities based on performance data and market insights
· Document successful experiments for potential permanent adoption
· Introduce and test alternative creative processes and workflows that could enhance team productivity and output quality
· Manage external partners who bring fresh perspectives without compromising standards
What We're Looking For
Essential Experience:
· 5+ years in senior creative roles evolving established brands without losing their essence
· Portfolio demonstrating respect for brand heritage alongside successful creative innovation
· Track record of introducing new methodologies in traditional environments
· Experience maintaining brand consistency during periods of change or experimentation
Critical Mindset:
· Evolution over revolution – sustainable change happens incrementally
· Brand guidelines as creative springboards, not limitations
· Comfortable navigating the tension between consistency and innovation
· Being interim doesn't mean being temporary in impact
Technical & Soft Skills:
· Expertise in contemporary design tools and emerging creative technologies
· Data-informed creativity approach
· Champion AI-augmented workflows for rapid prototyping while keeping human creativity central
· Experience with crafting international campaigns (pan-european)
· Strong facilitation skills for leading exploratory workshops
· Menswear / fashion experience preferred
The Opportunity
Leave a lasting creative legacy while maintaining the foundation that makes our brands successful. Test approaches that could shape our future creative direction. Plant seeds of positive change that will flourish long after the assignment ends.
You'll work closely with our Marketing Director, B2C Director, and cross-functional teams including Retail, Visual Merchandising, Styling, and Product.
Success Measures
· Brand consistency metrics improve
· At least 2-3 new creative approaches adopted permanently
· Increased team confidence in exploring creative territories
· Documented framework for balancing consistency with exploration
The Bottom Line
We are looking for a creative who knows that magic thrives inside smart boundaries. Brand guidelines are your launchpad. Someone who can be both guardian and instigator. You protect the essence and you push it forward. You are comfortable with refined risk. You make our stories feel new while they still feel like us
Interesse in de functie van Freelance Art Director bij PME Legend - HQ regio Lijnden? Reageer nu met je CV en motivatie via de "solliciteer" button.
Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.
