International Sales Manager

As our International Senior Sales Manager, you’ll take ownership of our international growth by transforming distributor relationships from transactional to truly strategic. This is not a role for quick wins, this is about building sustainable growth across markets. You build markets, not just close deals. You don’t see distributors as customers, but as partners.

You will be responsible for accelerating growth across our international markets by strengthening distributor partnerships and unlocking new commercial opportunities.

You:

• Turn distributors into long-term strategic partners

• Identify and develop new growth opportunities within existing markets

• Build and execute Direct-to-Retail (DTR) strategies

• Lead commercial conversations with (potential) major international retail accounts

• Represent us at international trade shows and key industry events

• Translate market insights into actionable commercial strategies

You report to the International Sales Director and work cross-functionally with Brand, Product and Operations.

What you’ll actually be doing

• Develop joint business plans with key distributors

• Expand distribution, increase sell-through, and grow market share

• Identify new channels, categories, and retail opportunities

• Lead negotiations with distributors and retail partners

• Manage agents and align them with strategic goals

• Monitor performance and translate data into decisions

Who you are

• You think in markets and partnerships, not just deals

• You combine strategic thinking with hands-on execution

• You know how to navigate complexity across countries and stakeholders

• You’re a strong storyteller, you sell a vision, not just product

• You’re commercially driven, but always with a long-term mindset

• You prefer international complexity over simple, single-market sales

What you bring

• 5+ years experience in international sales / business development / account management

• Proven track record in closing and developing international partnerships

• Experience with distributors and/or retail channels

• Strong negotiation and stakeholder management skills

• Experience in consumer goods / retail (toy & games is a big plus)

• Willingness to travel internationally

Nice to have:

• Additional languages (Spanish, French, German, Mandarin)

• Network in global toy & games industry

• Knowledge of international trade & logistics

What we offer

• Real ownership over international growth

• A culture built on engagement, team work, global thinking and trust

• Freedom to build, shape, and make impact

• Hybrid working + international travel