Product Manager – Traffic Data (TEMP/5 months)
| Branche | Zie onder |
| Dienstverband | Zie onder |
| Uren | Zie onder |
| Locatie | Utrecht |
| Opleidingsniveau | HBO / bachelor |
| Contactpersoon |
Valerie Swerms Suwijn 0620836457 |
Informatie
In this role, you take ownership of the product strategy for traffic data across paid channels. You operate at the intersection of technology, data and marketing, working closely with backend engineers, data scientists, analysts and marketing stakeholders. The focus lies on building scalable, automated and data-driven solutions that maximize marketing efficiency and return on investment.
What you will be doing
- Owning and shaping the product vision and roadmap for traffic data across paid marketing channels;
- Translating complex and ambiguous stakeholder needs into scalable product solutions;
- Designing and leading the development of product feed integrations with existing and new marketing channels;
- Integrating first-party data to enable advanced targeting capabilities, while ensuring privacy and compliance;
- Building scalable infrastructure for real-time feed management and end-to-end campaign automation;
- Creating focus and alignment within the team by driving outcome-based priorities.
The team
You will be part of a Traffic Product group within a large-scale digital marketing and advertising domain. The team mainly consists of backend engineers, supported by a product analyst, and works closely with marketing and data stakeholders across the organization.
Omschrijving
In this role, you take ownership of the product strategy for traffic data across paid channels. You operate at the intersection of technology, data and marketing, working closely with backend engineers, data scientists, analysts and marketing stakeholders. The focus lies on building scalable, automated and data-driven solutions that maximize marketing efficiency and return on investment.
What you will be doing
- Owning and shaping the product vision and roadmap for traffic data across paid marketing channels;
- Translating complex and ambiguous stakeholder needs into scalable product solutions;
- Designing and leading the development of product feed integrations with existing and new marketing channels;
- Integrating first-party data to enable advanced targeting capabilities, while ensuring privacy and compliance;
- Building scalable infrastructure for real-time feed management and end-to-end campaign automation;
- Creating focus and alignment within the team by driving outcome-based priorities.
The team
You will be part of a Traffic Product group within a large-scale digital marketing and advertising domain. The team mainly consists of backend engineers, supported by a product analyst, and works closely with marketing and data stakeholders across the organization.
Functie eisen
- 3–5+ years of experience in Product Management;
- Experience working with backend engineering teams;
- Preferably experience within performance marketing, digital advertising or marketing technology;
- A strong product-led mindset with autonomy and a bias for action;
- Strong analytical and problem-solving skills with a data-driven approach;
- Excellent communication skills and the ability to influence without formal authority;
- Someone who can quickly build trust and bring clarity in complex, cross-functional environments.
