Field Lead - Senior Sales Manager

Are you ready to level up your career in sales and team leadership? PSfm is looking for a driven and relationship-focused Field Lead to join our growing Benelux field team, working with our exciting client SquareTrade – a leading InsurTech company delivering consumer electronics insurance across Europe.

This is a great opportunity for those who have hands-on retail or in-store leadership experience and are ready to move into a more strategic, people-focused role.

As Team Lead, you’ll manage and coach a national team of Area Sales Managers (ASMs) across Benelux, helping them grow retail sales, meet KPIs, and build strong relationships with our retail partners' store teams. You'll be the go-to contact between our field team, PSfm and SquareTrade, keeping communication clear, objectives aligned, and performance on track.

● Leading, motivating, and supporting a team of ASMs across the Benelux.

● Building strong partnerships with senior retail leaders with our retail partner..

● Coaching and developing ASMs to hit their targets and grow in their roles.

● Driving retail sales performance and ensuring execution of strategy on the ground.

● Managing performance reviews, setting clear goals, and identifying growth opportunities and needs.

● Monitoring field KPIs and translating data into actionable insights.

● Planning and managing budgets, travel schedules, and team resources.

● Ensuring all communication from HQ reaches the field effectively and consistently.

● Representing the field team in strategy meetings and supporting business growth.

This role is ideal for someone who has strong experience working in retail or telecoms, knows how to manage a sales team, and can bring strategic thinking, operational excellence and strong people skills.

● A natural relationship builder and communicator
● Comfortable and excel in presenting ideas and solutions to various stakeholders
● Able to think strategically and connect day-to-day actions to long-term goals
● Highly organized and self-motivated
● Adaptable, positive, and solution-oriented
● Passionate about technology, training, and team success

● Take ownership of an international team (BeNeLux) and shape retail success stories
● Build a strong network in the tech and retail industries
● Opportunities for career growth and personal development
● Contribute to a positive, future-focused company where teamwork and fun go hand-in-hand.

● Competitive salary package with performance-based incentives

● Company car included with the flexibility to use it for private purposes

● Minimum of 4+ years in retail or consumer electronics industry
● Leadership experience in field or store management (multi-site or regional is a plus)
● Strong coaching, mentoring, or product training experience both small and larger groups
● Flexibility to travel nationally and occasionally abroad
● Comfortable using data and sales reporting tools to track performance
● Fluent in English (written and spoken)
● Proficient in Microsoft Office (especially PowerPoint, Excel)